Thursday, May 28, 2020

Grammar Multiple Choice Term Paper - 275 Words

Grammar Multiple Choice (Term Paper Sample) Content: 1 Arriving late at school,ÂBill went to the office to get a pass. A. Gerund B. Participial C. Prepositional D. Infinitive 1 points ÂÂQuestion 2 1 ByÂinventing the telephone, Alexander Graham Bell assured himself a place in history. A. Participial B. Gerund C. Infinitive D. Prepositional 1 points ÂÂQuestion 3 1 To speak freely on almost any issueÂis a right guaranteed to all U.S. Citizens. A. Infinitive B. Participial C. Gerund D. Prepositional 1 points ÂÂQuestion 4 1 A number of pioneer women kept diaries and journalsÂof their experiencesÂsettling the American wilderness. A. Participial B. Infinitive C. Prepositional D. Gerund 1 points ÂÂQuestion 5 1 Egyptology is the branch of learningÂthat is concerned with the language and culture of ancient Egypt. A. Adjective clause B. Noun clause C. Adverb clause D. Independent clause 1 points ÂÂQuestion 6 1 Until the Rosetta Stone was discovered in 1 700, the ancient Egyptian language was an enigma to scholars. A. Adjective clause B. Adverb clause C. Independent clause D. Noun clause 1 points ÂÂQuestion 7 1 A man named Bouchard,Âwho was a captain under Napoleon, and some of Bouchard's men found the stone near Rosetta, a city near the mouth of the Nile. A. Noun clause B. Adverb clause C. Independent clause D. Adjective clause 1 points ÂÂQuestion 8 1 As you can see in this photograph of the Rosetta stone,Âit has three different kinds of writing inscribed on it. A. Adjective clause B. Adverb clause C. Noun clause D. Independent clause 1 points ÂÂQuestion 9 1 Select which sentence has the proper subject/verb agreement. A. Neither Francisco nor Joe has called to order tickets yet. B. Mathematics seem more difficult than any of my other subjects. C. The Pickwick Papers were Dicken's first published novel. 1 points ÂÂQuestion 10 1 Select which sentence has the proper subject/verb agree ment. A. Seven dollards and fifty cents are too much to spend on lunch. B. Every student and teacher in the school are contributing to the fundraiser for the new library. C. The Chess Club is Margaret Doyle, Robert Viapiano, Victor Mothersbaugh, and Judy Cheng-Cochran. 1 points ÂÂQuestion 11 1 Select which sentence has the proper subject/verb agreement. A. Either the guidance counselor or the principal is certain to know the answer. B. Shelley is one of those poets who are almost certain to be represented in any anthology of English verse. C. There was a number of students in the hall. 1 points ÂÂQuestion 12 1 Select which sentence has the proper pronoun/antecendent agreement. A. One of the girls left their coat in my locker. B. Either Elena or Carla is driving their car to the picnic tomorrow. C. If anyone does not understand the directions, they should feel free to ask questions. 1 points ÂÂQuestion 13 1 Select which sentence has the proper pronoun/an tecendent agreement. A. Each of the horses in the pasture had a white mark on her face. B. After Jim used the scissors, he put it back in the kitchen drawer. C. Tanya is studying physics this semester, and she says she might major in it. 1 points ÂÂQuestion 14 1 Select which sentence has the proper pronoun/antecendent agreement. A. Did each person sign his or her name on the get well card we are sending? B. One of the girls fell down and cut their knee. C. Several actors in the play forgot his lines during the dress rehearsal. 1 points ÂÂQuestion 15 1 Select which sentence has the proper pronoun/antecendent agreement. A. Neither Mimi nor Miriam believes that they will lost the spelling bee to the other. B. Many an author has had trouble trying to get their books or stories accepted by a publisher. C. When Jamal and Dustin get through the snowstorm to the gas station, ask him to call us. 1 points ÂÂQuestion 16 1 Select the sentence with the correct comma usage. A. The diplomats both educated at American University, were assigned posts in Athens, Greece, and Nicosia, Cyprus. B. Because we had to rekindle the fire twice, our cookout was delayed. C. Well if you apply to all eight colleges, Paul, you will pay a sizable sum in application fees. 1 points ÂÂQuestion 17 1 Select the sentence with the correct comma usage. A. Studying Beowulf for the first time, the class particularly enjoyed Grendel the grim, gruesome...

Saturday, May 16, 2020

Parkinsons Disease Essay - 1764 Words

Parkinson’s disease (PD) is a striatal dopamine deficiency disorder as a consequence of neuronal loss in the substania nigra. It is named after James Parkinson, a British apothecary, who first fully documented its physical signs in 1817. Since then, significant advances have been made in our understanding of characteristic pathophysiology as well as in the medical treatment of different stages of PD. An overview of condition features in terms of epidemiology, manifestations, diagnosis and disease management will be discussed in this paper. I. Epidemiology Parkinson’s disease is a common form of Parkinsonism, affecting as many as one out of every hundred people aged 65 years and over. The disease prevalence increases with age, with†¦show more content†¦These physical signs are commonly unilateral at onset, but become bilateral as the condition progresses. Apart from that, patients may have a flexed truncal posture accompanied by an expressionless face with hypophonic, monotonous speech and micrographia. Even though PD is predominantly a motor system disorder, mental health problems such as depression and dementia, and disturbed sleep are frequently encountered non-motor impairments. Several studies indicate that depression, above any other factors, is the major determinant of decreased quality of life, affecting not only the patients themselves yet their family and carers. Meanwhile, it is likely that the patient age poses a high risk of developing dementia. Another problem need to be taken into account is orthostatic hypotension which may further contribute to the occurrence of falls in the late stages of PD. In addition, autonomic disturbances consisting of urinary incontinence, erectile dysfunction, constipation, drooling of saliva, dysphagia probably ensue. III. Diagnosis The diagnosis of Parkinson’s disease remains entirely clinical in most cases, based on a history and examination. Recently published guidelines from the National Institute for Health and Clinical Excellence (NICE) advise that PD should be suspected in someone primarily presenting with the following cardinal signs: slowness, muscular stiffness, tremor at rest, balance problems and/Show MoreRelatedThe Parkinsons Disease1596 Words   |  6 PagesMany people around the world today suffer from Parkinson’s disease and other movement disorders. A movement disorder is a disorder impairing the speed, fluency, quality, and ease of movement. There are many types of movement disorders such as impaired fluency and speed of movement (dyskinesia), excessive movements (hyperkinesia), and slurred movements (hypokinesia). Some types of movement disorders are ataxia, a lack of coordination, Huntingtons disease, multiple system atrophies, myoclonus, briefRead MoreThe Parkinsons Disease76 1 Words   |  3 PagesMathur states that â€Å"Genetics loads the gun, environment pulls the trigger† (Mathur). Parkinson’s Disease (PD) exhibits this pattern, with the vast majority of PD cases being idiopathic, likely the result of combined genetic and environmental factors. While many researchers previously sought symptom-specific treatment, recent breakthroughs open the door for the discovery of genetic and environmental causes so that disease prevention, and even reversal, emerge as viable possibilities. Recent research demonstratesRead MoreParkinson’s Disease Essay1446 Words   |  6 PagesParkinson’s Disease is known as one of the most common progressive and chronic neurodegenerative disorders. It belongs to a group of conditions known as movement disorders. Parkinson disease is a component of hypokinetic disorder because it causes a decreased in bodily movement. It affects people who are usually over the age of 50. It can impair an individual motor as well as non-motor function. Some of the primary symptoms of Parkinson’s disease are characterized by tremors or trembling in handsRead More Parkinsons Disease Essay1642 Words   |  7 PagesParkinsons Disease Parkinson’s Disease (PD), the shaking palsy first described by James Parkinson in 1817, is a progressive neurodegenerative disorder which affects in upwards of 1.5 million Americans. The disease begins to occur around age 40 and has incidence with patient age. One survey found that PD may affect 1% of the population over 60. Incidence seems to be more prominent in men, and tends to progress to incapacity and death over one or two decades. Clinical diagnosis of PD isRead MoreEssay on Parkinson’s Disease1305 Words   |  6 PagesParkinson’s Disease (PD) is a chronic neurological disease that effects about 329 per 100,000 people in the US. The average onset of this disease usually is for people over the age of 50, with the baby boomers getting older there may be an increase in this disease, as much as 9 million people worldwide. (Pawha 2010) Etiology The disease happens when the cells in the brain are damaged or stop-producing Dopamine, which helps with muscle movement, thus leaves those patients unable to control theirRead MoreParkinson’s Disease Essay1260 Words   |  6 PagesParkinson’s Disease Parkinson’s Disease (PD), known for its degenerative abilities and debilitating affects, is an illness that affects approximately 1 million Americans. The cause of this disease has not been pinpointed, although strides have been made towards a cure. As our elderly population increases, so does our overwhelming need to find a suitable cure that may one day eliminate this disease. Concepts of PD After watching the video: My father, My Brother, and Me, viewable at www.pbsRead MoreParkinsons Disease Essay1504 Words   |  7 Pages Parkinsons Disease Parkinsons is an idiopathic, multifactorial neurodegenerative disease that attacks neurotransmitters in the brain called dopamine. Dopamine is concentrated in a specific area of the brain called the substantia nigra. The neurotransmitter dopamine is a chemical that regulates muscle movement and emotion. Dopamine is responsible for relaying messages between the substantia nigra and other parts of the brain to control body movement. The death of these neurotransmitters affectsRead MoreEssay Parkinsons Disease3763 Words   |  16 PagesParkinsons Disease In 1817, James Parkinson published his famous treatise: An Essay on the Shaking Palsy, describing the symptoms which now collectively bear his name. Although many scientists before his time had described various aspects of motor dysfunction (ataxia, paralysis, tremor) Parkinson was the first to collect them into a common syndrome; one which he believed formed a distinctive condition. His sixty-six page essay contained five chapters describing symptoms, differential diagnosesRead MoreParkinsons Disease Essay784 Words   |  4 PagesDiagnosis of Parkinson’s Disease is extremely important in terms of treating the symptoms before the disease gets worse. It is common for patients with PD to have motor symptoms such as gait disorder, which comes from muscle stiffness/rigidity, bradykinesia, postural imbalance, etc. Gait disorders can generally help determine how far the neurological disorder has affected the motor function and control of the individual. Many physicians in general c linics determine if a patient has PD or if it hasRead MoreEssay on Parkinson’s Disease2135 Words   |  9 PagesParkinson’s Disease Parkinson’s disease is a disease with a wide variety of disabilities recognizable as changes in appearance, posture, walking, and balance. In 1817, the English physician James Parkinson described these symptoms in his patients and has had his name become synonymous with the disease. In 1893 the substantia nigra of the basal ganglia was identified as an area of disease for Parkinson’s. Examination with the naked eye reveals a lack of black pigment in this portion of the brainstem

Wednesday, May 6, 2020

Personal Experience Being a Transgender is not Matching...

The way I dress tends to leave people a bit†¦confused. For example, when I was younger, when I would go to the grocery store, the salespeople would always refer to me as a boy, saying things like, â€Å"can you tell that boy to put his items on the counter?† Since I have been able to dress myself, I have been wearing boys clothes because I identify as a cross-dresser. I feel more comfortable and more like myself†¦but this is not generally accepted in society, especially in Bulgaria. According to the national climate survey on transphobia in Canadian schools, between 2007 and 2009, â€Å"74% of trans students reported having been verbally harassed about their gender expression†. And what’s more, â€Å"37% of trans students reported being physically†¦show more content†¦If we use the wrong gender, it’s a reminder that they are different. They usually try to brush it off or become defensive even when their mistake is pointed out. Recently, a transsexual woman named Laura was misgendered by a presenter at a famous gaming convention called Eurogamer. As she explained, Everyone else was either gentleman or young woman. Im just something that he was afraid to try to address. And this is not even the worst part. The nightmare began after Laura tried to voice her anger on Twitter. A huge number of people started to tweet her back. Some of the tweets were supportive but the majority of people were sending rude and abusive messages, tweeting that she was a disgusting freak who would be better off dead. It seems being misgendered at Eurogamer was nothing comapered to her punishment for speaking up about it. Second, those who do not fit societys notion of normal are persecuted. There is a definitive issue with gender-identity privileges. Non-trans people can reasonably assume that their ability to acquire a job or rent an apartment will not be denied on the basis of their gender identity. In the 2011 National Healthcare Disparities Report is stated that transgender people are more likely to be uninsured and less likely to have employer-based health insurance than the general population. In the USA it is legal to fire someone solely for being transgender inShow MoreRelatedHealth Care For Transgender Patients Essay1918 Words   |  8 Pageshealthcare, transgender individuals often face the most obstructive barriers when attempting to receive care. Whether they are seeking access to hormones, therapy, general health services, reproductive healthcare, or specialty healthcare, transgender patients typically cannot get what they need without jumping through many hoops or hiding their identities. This occurs especially so in cases of intersecting identities -- wh ere an individual is not just transgender, but is transgender and a personRead MoreHomosexuality and God6017 Words   |  25 PagesINTRODUCTION LGBT is an initialism that collectively refers to the lesbian, gay, bisexual, and transgender community. In use since the 1990s, the term LGBT is an adaptation of the initialism LGB, which itself started replacing the phrase gay community beginning in the mid-to-late 1980s, which many within the community in question felt did not accurately represent all those to whom it referred. The initialism has become mainstream as a self-designation and has been adopted by the majority sexualityRead MoreBlack Athlete5745 Words   |  23 PagesLegislating the Family: Heterosexist Bias in Social Welfare Policy Frameworks Amy Lind University of Virginia Studies in Women and Gender Program This article addresses the effects of heterosexist bias in social welfare policy frameworks on lesbian, gay, bisexual and transgender (LGBT) individuals and families in the United States. It discusses the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA), the Defense of Marriage Act (DOMA), federal deï ¬ nitions of family and householdRead MoreStrategic Human Resource Management72324 Words   |  290 PagesFunction? Vertical Integration and Human Resources Strategy Introduction What are the Benefits of Vertical Integration? How do we Promote the Vertical Integration of Our HR Strategy? What is Horizontal Integration? Bundling and Best Fit Resource Based View (RBV) What are the Benefits of Horizontal Integration? What Different Approaches Can Be Taken to Achieve Strategic Alignment? Putting Strategy into Practice Barriers to Implementation of HR Strategy The Alternatives to Strategic Human Resource ManagementRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOverview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect Organizational Practices? 30 Point/Counterpoint Lost in Translation? 31 Questions for Review 32 Experiential Exercise Workforce Diversity 32 Ethical DilemmaRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesStored-Program Concept 25 Types of Computer Systems 28 Microcomputers 29 Midrange Systems 30 Mainframe Computers Supercomputers 33 34 Key Types of Software 34 Applications Software 36 An Example of an Application Product Personal Productivity Software Support Software 37 38 41 The Operating System Language Translators 41 43 v vi Contents Third Generation Languages 43 Fourth Generation Languages Markup Languages 46 48 Object-Oriented

Tuesday, May 5, 2020

The Legal Obligations

Question: Explain The legal obligations for preparing the tenders. Answer: The legal obligations for preparing the tenders are as follows: Tenders are mainly used for the design, tender and documenting a new construction in the building process. So it is quite understood that the tender is the form of a contract and will have the entire obligations as followed under the law of contract (Hillman 2012). The tender is formed under the construction law must have a detailed analysis of all the facts that are noted to the property with the physical conditions as well as the limitations of the construction sites. In the matter of Murphy Corporation Ltd v Acumen Design Development (Queensland) Pty Ltd (1991) 11 BCL 274 at 280 G N Williams J mentioned the fact that it is apparently not uncommon to the contracts concerning the building industry that are to be executed when the work is done or not. Where the formal contracts are not executed with the technical specifications, then any of the disputes will have interference from the court. It is quite imperative to note that the change of the technical specifications do not alter the terms under the contract as the change in the design specifications will affect the contractors with their contractual liability (Smith 2013). It may happen that they may not be able to deliver the work within the contracted period. In the matter of Cable (1956) Ltd v Hutcherson Bros Pty Ltd (1969) 123 CLR 143, the observation made explains about the intention of the property who intended to have a package deal with the with the builder who was responsible for all the designs related to the building along with the construction. So, the legal obligations we have with the tenders is as same as the requirements that are explained under the contractual liabilities. It is expected from the tenders to work with fair dealings with the party concerned so that the god faith do not get violated under the contractual commitments, Hughes Aircraft Systems International v Airservices Australia. The tender holder is expected to work concerning the implied terms of the contractual agreement, Aust-Pol Engineering Pty Ltd v Australia Maritime Safety Authority. Since the tenders have the contractual liabilities, it is quite obvious for the holder to pay the compensation for any the damages occurred, Pratt Contractors Ltd v Palmerston North CC. The disclaimer clauses of the tender documentation and their effectiveness are as followed: The tender is an invitation to the interested party who wants to enter into the contract with the concerned party. A process contract is made upon this context that explains the run; less which is similar to that of the contractual obligations. They are as followed: The formation of the contract must have the legal enforceability. The either party does not make a breach in the contract. The contractual breach will be subjected to the damages fulfilled by the concerned party with the form of compensation. The disclaimer clauses of the tender include some provisions from the Section 45 of the Trade Practices Act 1974 (Cth). The act mentions that under section 45 it is prescribed that there will be no price fixing or the collusive practices that should be carried on in the practice of the leadership. Here, under sec 52 it is strictly mentioned that on any conditions the corporation must not get involved in the activity that is misleading or some act of decisiveness, 52(1). No implication can get limited under the succeeding provisions of the limitation under the sec 52(2). Section 52 may be used in the situation within the contract where there is an allegation of some misleading and deceptive contracts. There are provisions that the adequate care to be taken so that there is no distinction between the aggressive competition as well as any conduct found misleading or adverse to the act. The disclaimer clauses have a submission to the care that is provided to the nonbinding information. So, when the soil confirmation information is delivered on the basis that without the liability the courts will attribute to the proprietor. When the tendered relies upon the information, George Wimpey Co Ltd v Territory Enterprises Pty Ltd (1970) 45 ALJR 38; Morrison-Knudsen International Co Inc v Commonwealth (1972) 46 ALJR 265. So, according to the trade practice, which is implied in the terms of the agreement, the obligation depends on the fact of the following: That there must be an existing contractual relationship between the two parties who are interested in entering into the contract. The goods and the services must be delivered with the corporation of the consumer. The goods and the services so claimed must be supplied to the business course, with under the good faith and the things The role of the effective project manager must be such that it provides an effective mode of the regulation in the form of negotiation. Concerning the above situation, we must say that the effective role of the project manager must be such that there is proper space for the negotiation and if there is a dispute, then there must be an offer from the part of the project manager (Dickinson 2014). The project manager must be competent enough to face the legal consequences that can come up in the legal issues. The problem with the negotiation happens with the legal representatives and the dirty politics (Donaldson 2014). So the project manager must be efficient enough to handle such dirty politics and sort the dispute. For example, when the builder deals with the promoters of other architect or the engineer then the matter is expected to be handled by the project manager. The manager must be tactful with the negotiation skills and must be competent enough to deal with the complexity that comes in the way. Sometimes the project manager must have the competence to make mediation as for this matter since the promoter is having the problem with the working of the tender delivered to them from the part of ECL. Although the Seal Bay is competent enough to provide the timely projects yet some issues arise with the delicate negotiation (Blake et al. 2014). When ECL claims that there is no issue from their part to visit the court on an uncertain prospect, it is the duty of the project manager to sort the things in such manner that there is no need for the application to be made on the legal grounds. The project manager manages the project till the delivery made through after the transaction made; sometimes they have to work with the mediator when there is the issue arising between the promoters as well the ECL. The use of the experts plays an important role in the facilitate stage of the dispute which can avoid any conflict that may resolve within the party in concern. The duties and the responsibilities can be mentioned as under: The use of the expert is mainly when the mediation mode is accepted in the initial stage of the dispute so that there is no need for the party to move in any legal forum. The method is taking the conflict that includes the undertaking of the activity with the purpose of promoting in a suitable manner (Fiadjoe 2013). In general, there are no specified rules for the experts since they are expected to work on the faith of the situations and also under the motive of the resolving problem. So the ground rules for the expert are to work under the good faith and with the avoidance of the dirty politics by giving the preference of the act (Nolan-Hale 2013). The experts collaborate with the prospect that they will help the aggrieved party explain the prospective of various disputes by setting a scene similar to their situations so that the party understands what they must do in which situations. There are possibilities that the argument may come up while using the mode of the experts in the m ediations as for the matte of Fletcher case. The fact explains the serious dispute of the use of the experts since, after the expert usage, the problem is expected to get resolved which did not happen in the case of Fletcher case. Brian and Eva's Bathroom Blues is the matter which is also related to the dispute of the building facilities and works (Srbov 2013). This case also demonstrates that how the usage of the mediation through the experts helps in identifying the situations and also the misunderstanding that existed between them. After the expert application of Eva, Brian bought such materials that saved the money. They were not supposed to pay in the initial stage because they did not get the assurance that the work will delivered to them on time. In the matter given here, the fundamental issue is such that ECL will not provide an extra to what they for normal. Hence, the use of the expert was essential to sort the disputes so that there is no need to pay the court fees. References: Adafin, J., Rotimi, J.O. and Wilkinson, S., 2016. Determining Significant Risks in the Variability between Design-Stage Elemental Cost Plan and Final Tender Sum.Journal of Management in Engineering, p.05016016. Blake, S., Browne, J. and Sime, S., 2014.A practical approach to alternative dispute resolution. Oxford University Press (UK). Dickinson, D.L., 2014. Alternative dispute resolution.IZA World of Labor. Donaldson, L., 2014. Alternative dispute resolution.ADR, Arbitration, and Mediation, p.91. Fiadjoe, A., 2013.Alternative dispute resolution: a developing world perspective. Routledge. Hillman, R.A., 2012.The richness of contract law: An analysis and critique of contemporary theories of contract law(Vol. 28). Springer Science Business Media. Kelly, D.R., 2016. NASW Law Note: Social Workers and Alternative Dispute Resolution.Social Work, p.sww004. McKendrick, E., 2014.Contract law: text, cases, and materials. Oxford University Press (UK). Ndekugri, I. and Rycroft, M., 2014.JCT98 Building Contract: Law and Administration. Routledge. Nolan-Haley, J., 2013.Alternative Dispute Resolution in a Nutshell, 4th. West Academic. Smith, R.C., 2013.Estimating and tendering for building work. Routledge. Srbov, A., 2013, August. Alternative dispute resolution. InINPROFORUM Junior 2008.

Friday, April 17, 2020

Marketing Business Plan

Introduction A marketing plan refers to a blue print that is developed and implemented by organizations for execution of their marketing strategies. It is a well-coordinated plan for orchestrating organization’s marketing functions (Applegate, Johnson, 2007).Advertising We will write a custom proposal sample on Marketing Business Plan specifically for you for only $16.05 $11/page Learn More The organization aims at developing a marketing plan that is well-aligned with the organization goals and objectives. The retail chain of stores operates in Indianapolis with outlets, such as the Carmel, the Greenwood Park and the Circle Centre Malls. The company has been in business for the last 5 years. Due to the significant growth of its sales in the past two years, it has managed to become one of the leading retail stores in Indianapolis. Indianapolis has a high level of population, and it is located in North America. The company under the study stocks sp ecialty toys, gifts, and clothing among other products for customers in the region. Currently, the price of the products ranges from $ 20 to $500. In line with the organization’s goal of achieving growth, the company aims at extending its market coverage to five other cities by establishing 2 or 3 stores in all those places during the period of the next 2 years. After that, the organization plans to focus on its further expansion to cover a larger market in Indianapolis. This paper aims at presenting a marketing plan for the company’s development. Market Analyses Overall Marketing Strategy The overall marketing strategy will be based on the organization’s goals and vision which will also be aligned with the organization’s corporate strategies. In this case, the organization presents varying types of goods with different price levels ranging from $20 to $ 500. This implies that organization’s marketing strategy will be aimed at enhancing sales as we ll as market share of the company due to a wide price spread. The organization’s strategy will thus be tailored in such a way so as to offer the needed services to the mass market.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Discount pricing strategy will guide the generic strategy adopted by the organization in its overall marketing strategy. This will enhance the ability of the organization to extend its operations to diverse markets in Indianapolis. Situational/Environmental Analyses There are a number of factors that determine the cities in which organization should initiate its operations. One of these factors includes the level of population in the city. Higher level of the population in such cities means a wider market for the company to sell its services and goods as well as higher level of revenue. The organization will equally prefer to operate in cities that are pol itically stable. It is worth noting that different cities or countries have a different level of social and political stability. Thirdly, the organization will run its business in the cities where the level of income among residents is high. This will increase the customers’ ability to purchase the organization’s products. It will also expand to the regions where the local authorities’ regulations are in line with the organization’s operation goals and objectives. The company will equally identify areas to enter where the level of competition is low. Finally, the organization will assess and enter into a market where the level of demand for its goods, specialty stores, as well as other products is high (Young et al, 2008). Product Category Although the organization presents a wide variety of product lines in the market, these products have different levels of profit margin as well as demand. The organization will engage in margin analyses for different pr oduct lines. It will assess the level of demand for each of its products in potential markets it is to enter in two years, as well as in those in which it is to operate in five years. Once the levels of demands in each potential city are determined, the cost of producing and marketing such products will be defined.Advertising We will write a custom proposal sample on Marketing Business Plan specifically for you for only $16.05 $11/page Learn More The price for such products will thus be set considering the unit cost, desired margin levels, as well as the average market price for such products in these cities. Selling price that is less than unit cost of different products demanded in different cities will give the company contribution margin. Such margin will be multiplied by the respective product demand in these cities. Products generating the highest level of profit will be launched in such markets (Young et al, 2008). Target Customers A marketing pl an should have an objective that it is aimed at achieving its goal. Such a goal will include financial targets, such as growth in profit and sales revenue, among others. On the other hand, a marketing plan may be aimed at growing the organization’s market share as well as its effectiveness in terms of communication. It can be tailored to achieve a certain price level, enhance quality of products and ensure customer satisfaction, among others. Before the organization engages in its new outlet promotions and marketing campaigns, customer targeting will be carried out. There will be a need for the company to split the market into different sectors that share homogeneous characteristics. The organization will segment the market and adopt the following targeting strategies, either differentiated marketing or undifferentiated marketing strategy. In this case, since the organization aims at presenting its product as a mass product, it will engage in undifferentiated marketing. Undif ferentiated marketing is indicated in the diagram below: Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Source: Learn Marketing.net (2012). Under the above category, the organization will not focus on a certain segment of demographics in the city. It will target all the customers who demand its products presented in the different cities, regardless whether such customers are in the high or low end market. The organization’s focal point will be on the low end market. Nevertheless, in its market communication strategy, the organization will ensure that such communication reaches the target customer. This implies that when advertising its goods (toys in this case), the organization will develop advertisements that will easily get noticed by young children. It is worth noting that children are one of the main influencers in decision making in the toys market. Branding Stores Branding is one of the key drivers of success in organizations. It aims at increasing customer loyalty to organization’s products; enhancing the positive image of the firm as well as its products, beside s generating positive brand image. In its marketing plan, an organization carries out competitors’ analyses. The strengths of its competitors as well as their weaknesses are studied, and the companny then develops a mechanism on how to increase its competitiveness in the market. The availability of substitutable products is carried out. This helps the organization in developing mechanisms on how to thrive amidst competition and promote its products in a market taking into account competing produces. The baseline to the problem of substitutes is for the organization to develop innovative products for the next three years that would satisfy the needs of customers better than those of the competitors do (Young et al, 2008). In this case, the organization will present quality products as well as quality services to its customers. This will significantly enhance their satisfaction. Responding to their queries in a timely manner will equally promote their brand loyalty. On the othe r hand, to boost customer appreciation, a loyalty scheme will be established where customers earn redeemable points once they buy an item from the organization. This will discourage them from buying such products from other sellers. Finally, to enhance customer retention, the organization will engage itself in reminder advertising as well as purchase software that manages customer relationships. This will increase the chances of repeat purchases in the organization by maintaining positive awareness and brand image after purchase. Marketing Strategy In the development of a marketing plan, the organization has an option of employing various marketing strategies in its operations. Such strategies include mass marketing as well as target marketing. Mass marketing refers to market delivery of homogenous solutions based on the premise that consumer needs are similar. The organization can develop toys which are affordable not only by the high end markets but also the lower market segments. This implies that organization’s products’ promotions as well as its distribution channels will target the entire market. This has the potential of increasing the market share in which the organization sells its products. On the other hand, it presents challenges where the consumer needs are rarely homogeneous. This implies that a company cannot fully meet the needs of its customers in the market by offering them a homogeneous product. An organization has an opportunity of engaging in target marketing, which can involve niche marketing. Identifying a viable niche (a group of potential clients sharing similar characteristics), the organization can achieve this through segmentation. Pricing The bottom line to the marketing planning process is making sales. The organization needs to ensure that a price is set in order to maximize its returns, while remaining competitive in the market. Nevertheless, the price for the organization products may vary later on due to changes in macro economic variables that affect inflation, demand for toys, gifts, clothing and other materials as well as supply for raw materials to produce those goods as well as other products. Nevertheless, since the strategy for the organization in the next three years is to serve both the low and the upper market segments, its price needs to be differentiated accordingly (Young, et al, 2008). Promotion Promotion refers to one of P’s used in marketing of products that demand for effective communication regarding a product to customers in the market. This does not only help in creating awareness about a product in the market, but also serves as a reminder to existing customers to encourage them to purchase the product. The company has used its website ‘our organization.com’ in the past, to promote its products worldwide, but due to the wide coverage usually presented by websites, the organization needs to move a step further and effectively enhance its customersâ₠¬â„¢ awareness of the website in the market. The organization will also need to ensure that the medium of communication used reaches the target market. This includes reaching the target market that is currently comprised of young people that are technologically savvy, willing to take the repositioned organization products which now will be computer based. The organization can use TV, newspapers, billboards or even magazines to communicate to the market. The baseline to this is that whichever product is selected, it must be capable of reaching the target market. Promotion of the organization products needs to target two groups of people in the market, which are influencers and decision makers (Applegate, Johnson, 2007). Social Responsibility and Its Communication The organization will operate in a socially sustainable manner. To attain this goal, the organization will ensure that all of its products meet the health and safety requirements. The company will also engage in recycling o f worn-out products collected from customers as well as other waste. This will enhance its ability to protect environment. Finally, the organization will adopt carbon reduction strategies in its operations. This will reduce its carbon emissions by 30% in the coming year and 10% annually in the subsequent years. This will significantly boost environmental sustainability in Brunt Land regarding the sustainable operations and development, where firms exploit current opportunities and resources without jeopardizing the ability of future generations and firms to exploit the same. Implementation Implementation of a marketing plan is the starting point to the achievement of organizations objectives. Irrespective of how good a marketing plan may be, if the plan is left unimplemented, it will remain a mere dream. The organization needs to classify its marketing objectives into corporate, functional and tactical ones. Once the organization leadership provides the corporate level with resource s needed to execute the marketing strategy, the marketing team needs to implement the functional level strategies including indentifying distribution channels, running promotion campaigns, working together with the production department to assign products the intended price as well as ensuring that products in the market are of the right quality. Once these objectives are achieved, then the next step involves the development of action plans. Individuals are assigned tasks that they are supposed to carry out within a set time frame. Its strategies are converted to actions. For instance, if the suggested promotion strategy is to set up of billboards, its actual implementation should be carried out. Sites are secured, and the billboard is erected or hired with the rest message on it. Implementation of a plan leads to the achievement of outcomes, which may or may not tally with what is projected (Armstrong Kotler, 2010). This calls for comparison of the plans with the laid out goals an d projections. It is the marketing team’s role to ensure that significant deviations from the expected outcomes are quickly rectified in the light of the new information in the industry. Budgets will be based on the unit and fixed cost of production. Advertising costs will be maintained at 5% of sales. Conclusion The above presentation indicates the immense need of a marketing plan. It calls for the marketing units in an accounting entity to align with the marketing campaigns and the organization’s goals and objectives. It equally shows the need for marketing managers to understand market conditions, as well as country’s factors, which may have influence on the success of their products in the market. An effective marketing mix is critical to the success of an organization’s marketing strategy. Nevertheless, in pursuit of increased sales or market share, there is increasing need for the organization to operate in a socially responsible manner. This signif icantly boosts its sustainability in the long run. References Applegate, A., Johnson, A. (2007). Cases in advertising and marketing management. Toronto: Rowman Littlefield. Armstrong, G., Kotler, P. (2010). Marketing: An Introduction: Global Edition. New York: Pearson. Learn Marketing.net (2012). Market targeting options. Retrieved from http://www.learnmarketing.net/targeting.htm Young, et al. (2008). Principles of marketing. UK: Rex Bookstores. This proposal on Marketing Business Plan was written and submitted by user Cristian Bowman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Friday, March 13, 2020

The U.S. Penal System essays

The U.S. Penal System essays Prison inmates, are some of the most "maladjusted" people in society. Most of the inmates have had too little discipline or too much, come from broken homes, and have no self-esteem. They are very insecure and are "at war with themselves as well as with society" (Szumski 20). Most inmates did not learn moral values or learn to follow everyday norms. Also, when most lawbreakers are labeled criminals they enter the phase of secondary deviance. They will admit they are criminals or believe it when they enter the phase of secondary deviance (Doob 171). Next, some believe that if we want to rehabilitate criminals we must do more than just send them to prison. For instance, we could give them a chance to acquire job skills; which will improve the chances that inmates will become productive citizens upon release. The programs must aim to change those who want to change. Those who are taught to produce useful goods and to be productive are "likely to develop the self-esteem essential to a normal, integrated personality" (Szumski 21). This kind of program would provide skills and habits and "replace the sense of hopelessness" that many inmates have (Szumski 21). Moreover, another technique used to rehabilitate criminals is counseling. There is two types of counseling in general, individual and group counseling. Individual counseling is much more costly than group counseling. The aim of group counseling is to develop positive peer pressure that will influence its members. One idea in many sociology text is that group problem-solving has definite advantages over individual problem-solving. The idea is that a wider variety of solutions can be derived by drawing from the experience of several people with different backgrounds. Also one individuals problem might have already been solved by another group member and can be suggested. ...

Wednesday, February 26, 2020

Analysis of Spotify's strategy Case Study Example | Topics and Well Written Essays - 1000 words

Analysis of Spotify's strategy - Case Study Example This paper takes off from an examination of the historical and current business moves of Spotify, alongside its traditional cost structure and other relevant data, to piece together its current and emerging business strategies. From there, the paper uses theoretical analytical models, among them SWOT and Porter’s Five Forces models, to assess and analyze the soundness of Spotify’s business strategies, and to recommend ways forward for the firm based on the findings of that analysis. Piecing Together Spotify’s Current and Evolving Strategy Newer data reveals that the total user base of Spotify has grown to 24 million users who are active by 2013, with the number of paying subscribers roughly equal to one quarter of that number, or six million. Moreover, the company has pushed to widen the range of free music it is able to offer to mobile users, aiming to break free from a model where users have to pay 10 British pounds in the UK, to be able to access music from mobile devices as well as tablets. This is in line with the pricing of rivals such as Deezer, Napster and Rdio, which all charge the same monthly fee. A glimpse of its business model can be gleaned from the way it has allocated revenues to differing costs, key among them the payouts to the holders of the copyrights to the songs, which reached 188 million Euros in 2011. This payout to the holders of the song copyrights translates to 70 percent of all revenues. Since 2006 when it was launched, total payout estimate to the holders of the copyrights has reached half a billion dollars. The company has not turned a profit from its operations as of 2012 (Halliday 2013; CrunchBase 2013; Facebook 2013). Other recent developments that give a hint as to the evolving business strategy of Spotify include its first forays into advertising in the